Thursday, 28 July 2011

Fiat Panda: 2,000,000 units produced in the Fiat Auto Poland factory

Another historical milestone for the Panda and for the Fiat Auto Poland plant in Tychy, where it is produced. The 2,000,000th Fiat Panda has just rolled off the Polish production line. The car in question is a Cross version finished in Pasodoble Red and powered by the brilliant 75 HP 1.3 MultiJet.

Launched in 2003 and marketed in 76 countries worldwide - from Italy to Russia, Mexico and Japan - the second series of the Fiat Panda is more than a city-car. It is a genuine "platform" on which Fiat Automobiles has created an entire family of cars with the technology and attention to detail of a higher category. This gave us the undisputed and growing leadership in its market segment. In the first six months of 2011, the Fiat Panda was the car with the highest sales in segment A both in Italy, with a 35.3% percent share, and in Europe (EU 27+EFTA), with a 16.6% percent share during the period January - May. Note that almost half of the Pandas produced were sold abroad as proof of how much the model is appreciated around the world. This market success was also confirmed by its numerous awards, including the prestigious title of Car of the Year 2004.

Recently upgraded, the Fiat Panda range includes engines (petrol and diesel) with Euro 5 type-approval. In addition, the customer can choose between different versions (Active, MyLife and Dynamic).

Operative since October 1992, the Fiat Auto Poland factory in Tychy has to date produced 6.2 million vehicles. It is one of the most modern plants in the worldwide automotive industry as also proven by the "World Class Manufacturing" Silver Level certificate. So it is not by chance that the Fiat Panda achieved first place in the city car category in the reliability league table published by ADAC (German Automobile Club).

The prestigious target of Tychy marks a further step in the long history of a model that last year celebrated its thirtieth anniversary and more than six million models sold the world over. For that matter, the "Panda" model is part of Fiat's heritage, which represented a new and unmistakable way of seeing the everyday relationship with the car in automotive history and Italian society: more immediate, more natural, easier. That's why, over time, the Panda has become almost a brand, with strong emotional value, to which Italian and European drivers are always profoundly attached.