FIAT 500 TWINAIR TOP PRIZE IN ECO:DRIVE GP COMPETITION

Fuel-conscious UK drivers are being offered the chance to win a new Fiat 500 TwinAir in an exciting Europe-wide competition from Fiat’s award-winning eco:Drive.

The meticulous motorists are being asked to demonstrate their environmental prowess behind the wheel – eco:Drive-style – for an opportunity to go to Italy to compete in an eco:Drive GP grand final with one of Fiat’s new two-cylinder city cars as top prize.

eco:Drive is free to download and works with Fiat’s widely acclaimed Blue&Me entertainment and communications system. Plugging a USB key into the Blue&Me port allows eco:Drive to record information about a motorist’s driving style and award an eco:Index score. By inserting the USB into a computer it shows how the user can become a more efficient driver.

To qualify, entrants must first register for the competition on the eco:Drive website: www.fiat.co.uk/ecodrive then collect at least five days’ worth of driving data to get on to the leaderboard. Then they must attempt to achieve the highest eco:Index, with the best male and female participant being declared the UK winners. The competition closes on 22 November.

UK victors will be invited to December’s Bologna Motor Show in Italy where they’ll compete against winners from other European countries in the grand final, a pre-determined driving course, in a bid to win the Fiat 500 TwinAir which can achieve 68.9mpg and emits just 95g/km CO2. Runners-up will receive a Blue&Me TomTom satnav.

“This is a wonderful competition for all Fiat users whose cars are fitted with eco:Drive,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland. “Not only will it encourage people to think about how they are driving, but it also provides the opportunity for an exciting trip to Italy and the chance to win a great car which is already creating a buzz with both customers and the media.”

The new 500 TwinAir range starts at £10,665 (OTR) for the TwinAir Pop and rises to £16,065 (OTR) for the convertible 500C TwinAir byDIESEL.

Sign up to ecoDrive here and see how well you can do.

INTERNATIONAL SINGER TOURS EUROPE WITH FIAT 500C

An internationally renowned singer-songwriter is undertaking a European concert tour, using three Fiat 500C convertible city cars as his transport.

Israeli-born Yoav Sadan launched his road trip, called Escape Plan 500C, on 20 September and has so far visited 18 major cities in 10 countries, including Milan, Paris, Lausanne, Munich, Copenhagen, Brussels and Berlin.

A critically acclaimed recording artist, Yoav is particularly admired across Europe, Canada and South Africa, where he was brought up. His whistle stop tour of Europe in the Fiat 500C has caught the imagination of his internet followers.

On his website (www.yoavmusic.com) Yoav tells fans: “I’m embarking on a massive road trip mission. I’m picking up three Fiat 500s and driving across Europe. We’ve just discovered that all my equipment fits in this tiny little car – and I fit in the trunk!”

Fiat Group Automobiles UK’s involvement is just one of many music-related projects being undertaken by the company, following the huge success of the Punto Evo Music Rooms in April this year and sponsorship of the new Faithless single Feelin Good this summer. In March the Fiat 500C Feelgood Playlist – which allowed owners to share favourite tracks, won a top innovation award.

“Yoav has a wonderful following here in the UK and we are delighted to help bring him to British fans,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland. “The Fiat 500C makes a perfect touring car for Yoav – especially if the weather is fine, when he can roll the roof back and enjoy the last of any good weather as he makes his way to the next concert.”

Launched in July 2009, the Fiat 500C is available with a choice of three Euro 5-specification engines – 1.2-litre and 1.4-litre 16v petrol, and 1.3-litre 16v MultiJet diesel. Prices start at £12,465 OTR for the 1.2 Pop.